A new breed of Executive Assistants

Read about our successful students


Lisa Buss

Studied Level 4 Certificate in Office and Administrative Management


Lisa McDonald

Studied Level 4 Executive Assistant Diploma (incorporating the Level 3 Award in Professional PA Skills, and the Level 4 Certificate in Office and Administrative Management).


Candace Bates

Studied Level 4 Certificate in Office and Administrative Management; Level 5 Diploma in Business and Administrative Management; and from 2025 is undertaking our Level 6 Diploma in Business Management.


Gary Roughan-Cook

Studied Level 4 Executive Assistant Diploma (incorporating the Level 3 Award in Professional PA Skills, and the Level 4 Certificate in Office and Administrative Management); Level 5 Diploma in Business and Administrative Management; and from 2025 is undertaking our Level 6 Diploma in Business Management.


Bel Knot

Studied Level 4 Executive Assistant Diploma (incorporating the Level 3 Awrad in Professional PA Skills, and the Level 4 Certificate in Office and Administrative Management); Level 5 Diploma in Business and Administrative Management; and from 2025 is undertaking our Level 6 Diploma in Business Management.


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Our graduates in action

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Testimonials

Thank you for an amazing experience of learning and gaining my Level 4 qualification. I would go as far to say I’m sad it’s over! I had a lovely time at the Graduation event on 18 July; you put on a fantastic event!
— KB, Director's PA, Scot JCB - August 2024
Well done! Graduation was incredible! You organised an amazing event with your team. Thank you so much for everything since March; it feels great to be part of the Adam Fidler Academy and I am loving learning and just want to continue learning more.
— EJL, Executive Assistant, IMI Plc - August 2024
I don’t think I’ve ever attended a course which has been so relevant, relatable, and valuable. Keep doing what you do and thank you once again. CEO & Chair supportive of me doing Level 4 Diploma; budget’s there, so just need sign-off from my line manager and I’ll be registering!
— JV, Head of Office to Chair and CEO - April 2024
Adam Fidler Academy has been a career coach for me for several years now and has taught me so much through their courses and 121 coaching about the significance of the EA role, and the part we play in the success of the business we work in. The Academy has really has helped me elevate my thinking and push myself on career-wise...
— AP, EA to CEO, Chester - January 2024
I just wanted to say a big thank you to you and your course for giving me the confidence I needed in my EA role. Since taking part in your 2 day The Strategic EA Programme things have become so much better for me at work; I feel I have more of a voice. I am now a line manager to one person; this has allowed me to release some of the basics and focus on more value-adding work. I also organised a lot of our 60th Anniversary events this year and last week at our Group Conference was given an Outstanding Contribution Award for my work this year! I am over the moon! Thank you...
— CR, Senior EA to CEO, attended The Strategic EA (London) - August 2023
I have thoroughly enjoyed my time on my Level 4 qualification. Adam has been an amazing tutor. I would like to say thank you so much for your support, patience and for always giving me constructive feedback this has been really helpful. I am elated that I have now qualified at Level 4!
— MG, PA, qualified with Level 4 Certificate in Office and Administrative Management - June 2023
Thank you for a thoroughly enjoyable course. It has definitely ignited a spark in me again. It’s the first time I have felt motivated again for a while and I would honestly recommend your programmes to others. There is always room for more learning and development no matter how many years of experience and you gave so many invaluable tips and examples in-between all the learning content. I’m now looking forward to doing more of your courses.
— MM, EA to CEO, attended The Strategic EA programme - March 2023
This was a very thought provoking course and I will be giving serious thought to where I want to be in the next 3-5 years and making plans to help me get there. I have already had a meeting with my boss about how I can be more strategic! Thanks for enlightening me on how to approach my role differently.
— MG, attended The Strategic EA Programme - February 2022
I didn’t know what to expect. Over the years, I have attended other courses and at the end didn’t quite feel it was a good use of my time. This has exceeded my expectations
— LB, Senior EA, attended The Strategic EA Programme - November 2021
I cannot recommend this course and Adam Fidler Academy highly enough. I am absolutely thrilled to have passed with distinction at Level 4! It is a challenging course but that’s what I wanted - to grow, expand my knowledge, be challenged on every assignment - and it has paid off. I am more confident and creative in my work and my role as an EA; my professional qualification is being recognised as such within my organisation and the knowledge gained from the course content I could apply at work from day one.
There are other courses out there in the industry - I see them on LinkedIn all the time - but I know that this course is far superior for its academic approach, professionalism, course content and the breadth of experience and teaching style that Adam delivers with.
— Charlene McKenna, PA, Arup; qualified with Level 4 qualification - July 2021
After receiving your course feedback, I had my year-end review with my executive 2 days later, so the timing worked out very well, indeed. He was pleased to see that the investment in the course was mutually beneficial and is a definite win-win for both of us. Now, I need to create my 2021 goals and will be implementing my learnings from the program as I move forward. Thank you!
— THT, Executive Assistant, Canada - January 2021
I can confirm that I had face to face in the office with my boss this afternoon. I am pleased to keep you informed that we were both in the same page as my learnings from Adam Fidler Academy.... and my boss said that she had never seen me as a ‘PA’ and have always been more than that to her anyway.

So all in all it was a nice easy and insightful conversation following all your help and guidance, which was also her line of thinking too.

A huge debt of gratitude to you for help, guidance, advice and support. I can’t thank you enough for also believing in me too. As I said, I really do respect your advice and objectiveness, professionalism and knowledge. “Thank you” so very much and if it’s OK with you I’ll keep you posted on progress. With much indebted gratitude to you and a million thank you’s!
— AF, Executive Assistant - July 2020
I just wanted to drop you a note to inform you that I have finally managed to secure a promotion to be an Executive Assistant! I am still a little in shock that this has happened but also delighted! I knew I wanted to be an Executive Assistant but didn’t have the knowledge of how to transition from being a PA to an EA. After I attended the Level 4 The Strategic Executive Assistant course, I met with my boss to go over what I had learned. I was surprised by his response to being unaware that I wanted to progress but he also agreed that he would help with this progression. Thank you for your help in me achieving this goal and providing me with the tools I needed. I have just completed a job description and sent to my Chief Executive to ensure it covers what he is expecting of me.
— KT, Executive Assistant - March 2020
Since attending your course earlier this year, I have some positive updates regarding my own progression. I was successful in a pay increase and also agreed a progression path increasing my responsibilities. My management team said nobody else had ever presented to them in such a way and as well as I did using the models I learnt from the programme. Because of this they are reviewing the entire process moving forward. I am also working with our CEO to rewrite my job description, and I have been made responsible for several projects. So, once again, I would like to say a big ‘thank you’ to you for giving me that confidence to stand up and reaffirm myself as a valuable member of the management team.
— KD, Executive Assistant, March 2020
I would like to feedback the Get Ahead as an Executive PA programme has been one of the most informative and inspirational courses which I’ve attended. A bit of an epiphany for me, as it’s given a real insight to what the role should be and in the meantime, provided great tips to take back to the office. As a starter, I can see this unifying our team and us all working together more consistently.
— AR, Executive Assistant - March 2020
I just wanted to drop you a quick email to let you know that not only was I successful in pushing through the change of job title, we have been able to get a banding alteration on my role too so a good result all round! I truly don’t think this would have been possible without the benefit of the additional knowledge and confidence I was armed with from attending the The Strategic Executive Assistant course last year, so thank you once again.
— MS, EA to Head Teacher - January 2020
Thank you so much for your support, guidance and example throughout my Level 4 qualification. The course was a real pleasure and asset for me; I’ve just been offered a new role which is a definite step-up. I could not have succeeded in interview if I had not learned what I have on this course!
— CB, Level 4 qualification student - August 2019

Since attending The Strategic EA course: my job title has now been officially changed to EA; I’ve a brand new job description which is a true reflection of what I do (not just the paltry PA job description I’d previously had!); I’ve had a salary increase of 4.4%! And, all as a result of attending The Strategic EA course! A very big thank you!
— CR, Executive Assistant to CEO - July 2019

Your course has enabled me to make a clear definition between EA and PA, and regarding my role my boss wants to upgrade me to an even higher level and recruit a PA underneath me! Wow! The power of your EA model cannot be underestimated. Thank you!
— MK, Chief Executive Assistant to CEO - February 2019

My new title of Business Support Manager is as a result of the course I studied with you! ... The best EA course I ever attended!
— Séverine De Moerloose, Business Support Manager, Banque Pictet & Cie SA - September 2018

I have worked as a professional EA for 8 years, and have been in search of a development programme like Adam’s for years. This has been the best training I have been on since completing my degree. Adam delivers in a professional manner, and generates discussion which is thought-provoking. I left the course with a new motivation and aspiration; thank you Adam Fidler Academy for developing high-level training for EAs!
— Zoe Ballarin, Executive PA to Pro-Vice-Chancellor, Manchester Metropolitan University - March 2018

The professionalism and energy in delivery was very engaging and the quality was excellent. Your Academy is truly a delight to have within our industry and I am thankful that are sharing your experience and knowledge to guide current and future assistants.
— Karine McKee, Head Executive Assistant and Club Liaison, Southampton FC - February 2018

Quite simply, the best EA trainer of the modern age!
— Louisa Blankson, PA to Chairs, Big Lottery Fund - January 2018

You have no idea how inspiring your words are... this is a life change that I do not take lightly! I have followed your posts for a while and find them, well - brilliant! Thank you for being a major reason for my EA transition!
— Trish Rooney Danzino, Denver, Colorado - November 2017

Adam proved himself a great course leader, and designer, combining experience, professionalism and personality in two worthwhile days. As a law graduate, I was already very methodical and a highly organised person, but the Get Ahead as an Executive PA course taught me so much about my role and how to develop in it effectively. Lots of the lessons I found easy to put into practice from day one back in the office.
— Oliver Kelly-Dean, Executive Assistant - October 2017

I came away from The Strategic Executive Assistant course both excited and enthused about my role. Using the tools and techniques covered, I was able to define a more strategic EA role going forward and wrote a paper to my Board setting out how I could support them more effectively. I have since been promoted and believe I would not have achieved this had I not attended the course. Adam’s delivery is engaging, clear and concise and draws on real life examples. Adam is an excellent trainer and I cannot recommend him highly enough.
— Lisa Black, Senior PA, Stephens Scown LLP - September 2017

What an immense privilege it was to listen to Adam as a presenter. I have already started implementing tips that he gave us and I have been greatly enriched by his inputs, expertise and knowledge. This was the most useful and informative course I’ve ever done. Adam’s presentation was brilliant, well-researched and a real eye-opener. He is an outstanding speaker who understands his audience and I hope that we will cross paths soon with another course, covering new topics.
— CS, Executive PA, Necsa, South Africa - March 2017

Adam delivered the Strategic EA Course in the supportive and engaging style he is well known for. He used real life examples which helped me to clearly plan how I would be able to put the techniques learned into practice within the workplace. I would highly recommend this course!
— Emma Powell, EA to CEO & COO of Chester Zoo – January 2017

Following my attendance on The Strategic Assistant course, I returned to work and pitched some changes I wanted to make in my role, incorporating me taking a more strategic approach to my position which would support my bosses more effectively, as well as allowing me the development and growth in my role as their assistant. At year end, in my performance review, I was given the long awaited title of ‘Executive Assistant’ and an elevation in my salary to reflect such changes. Had I not attended this course, I would still have been in the same position, not learning about the changes that are happening in the assistant industry and not progressing myself as an EA. This course has benefitted me, my two executives and our company overall. It’s thank you to Adam and his course that all this has happened!
— Frankie Knight, EA to CEO, Brandwatch – January 2017

Your course is highly informative; the content comes from strong work history and is extremely useful for any EA working to progress into a more strategic/managerial role. I would highly recommend it!
— Samantha Bond, Senior EA, London – September 2016

A very big thank you for the two outstanding days of the course. Not only outstanding because of the title but also for the inspiration, learning new skills and tools in a forever changing business environment. Your knowledge from the perspective as a PA/EA and trainer is so valuable for the course and to see things from a different angle as well.
— Angelika Small, Senior Executive Secretary, KPMG – June 2016

Adam was exceptional! He delivered such a mind blowing, jaw dropping, empowering course. I would definitely recommend him to everyone I know.
— Oge Egbounu, Rain Dog Films – February 2015