Did you know that Adam Fidler coined the term ‘Strategic’ in relation to Executive Assistants? Yes, back in early 2016, Adam wrote an article called ‘Why today’s EAs need to get more strategic’ and that paved the way for the view that Executive and Personal Assistants needed to expand their competencies and be more strategic in their roles. Our best-selling two-day course, The Strategic Executive Assistant, followed soon after the article and elevated the level and type of training available to EAs and PAs. Never before then had any other trainers’ work been so impactful on the EA profession. The rest, of course, is history! But, if you want to hear it from the horse’s mouth(!), and learn from the course and trainer that wrote the original concepts, you can enrol on our two-day course here. With fresh dates this Autumn and in 2027 in both London and Manchester, it’s the course that will revolutionise your EA role. Check out our testimonials if you don’t believe us… Don’t settle for second-best; come and see the originator!