It was a pleasure for Adam Fidler to run a one-day ‘in-house’ session at the Alzheimer’s Society this week in Birmingham. At the request of the EA to the CEO, Adam shared with the PA/EA team how they can add wider value in their roles, and how they can define their jobs properly. Says Adam, “Role clarity is a real issue in the PA/EA world. By considering the wider scope and responsibilities an Assistant takes on, we can really get to the nitty gritty of the value and real business return on organisations utilising their Assistants properly.”